Palovia Package Designs
Logo Design and Brand Identity for a Skincare Line in Palestine
Palovina is a face and skincare line using high-quality olive oil from Palestine. I used Palestinian inspired type, imagery, and shapes to express the brand’s origins to its largely female audience.
Branding
In this branding project, I built a brand strategy based on detailed research, and I created a logo, packagings, and a website. I tried to create an elegant design that matches high-quality products, and I also considered eco-friendly and designs for the environment.
Sketching based on researches
The first thing I noticed when I started researching was the Arabic pattern. The arabesque represents the universality, or god, which repeats geometric patterns and expands infinitely. I was also fascinated by its beauty and started by making my original Arabic patterns.
Prototypes
Next, I thought about the package design using my pattern. I wanted to create a new design by using the two squares that are the basis of my pattern, and I thoroughly investigated the design of the polygonal boxes. As a result, I decided to make a box in which squares were tilted 45 degrees and overlapped. At first glance, it seemed simple, and it seemed like it could be done soon. However, I failed over ten times by tiled and error several small things interacted with each other, such as the size of the box, the thickness of the paper, and paper material.
About
This project was created as part of a school project. The course was ART 129 Corporate Identity and the assignment was to create a skincare line "Palovina" from Palestine.